(12-05-2021, 02:18 AM)Bada Wrote: Chaos galore, but IPG wants contract extended
The Dubai-based company cites heavy losses as reason and seeks contract extension beyond 2024
https://www.sundaytimes.lk/211205/sports/chaos-galore-but-ipg-wants-contract-extended-464337.html
Didn't IPG say they had like 500 million viewership or something ? they couldn't leverage to up their revenue elsewhere for this year ? The old Vikings owner has a point, corporate business owner with proper structure wouldn't deal with these amateur SLC.
SLC/IPG should have also sold the streaming rights to Hotstar for a cheaper price, it would have brought in way more viewership which they can use those numbers to get more revenue out of sponsors and ads. Short term thinking like giving it to Sony liv is lame.